Precision Brewer

In many coffee drinking cultures such as North America in particular, drip filter coffee reigns king. And in a fiercely competitive space, craft coffee brewing has gained momentum by introducing a variety of techniques like pour over and cold brew that bring out subtle flavour variables of the roasted coffee beans.

For the global launch of the Precision Brewer, we crafted the "More Precision, More craft" theme to showcase its precision, temperature control, and brew modes. Our campaign featured diverse narratives across social and digital platforms, depicting people from different backgrounds using the brewer in various settings.

We delved into the world of craft coffee brewing with an in-depth documentary, created a custom microsite, social media assets, and demonstrative formats. These materials were tailored using our LaunchIQ framework to engage customers at different stages of their journey, from curious seekers to proud appliance owners.

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