Bambino

Breville unveiled its latest espresso machine, the Bambino, as a standout in the compact yet full-featured espresso machine category. What sets the Bambino apart is its uncompromising approach to essential elements like grind, pressure, temperature, and microfoam milk texture — the '4 keys' crucial for achieving cafe-quality coffee.

For the global launch of the Bambino, we developed the creative platform "Small in Size, Big on Taste" to position the Bambino as a standard-setter in coffee quality within its compact dimensions. The campaign leveraged our Launch IQ framework, starting with an intercept video crafted to immerse viewers in a world of rich coffee flavours and sensory espresso textures. This video highlighted the Bambino's prowess in delivering exceptional coffee experiences.

We utilised the 'lift-off' hype format to effectively convey the product story in an engaging and educational manner. Alongside the intercept video, we developed demonstration videos, social media assets, and photographic materials tailored for diverse channels, including Instagram and in-store promotions. The primary goal of the campaign was to showcase the Bambino's ability to deliver superior coffee quality despite its compact size, reinforcing its status as a groundbreaking innovation in the espresso machine market.

‍