Dabble

Xinja bank aimed to introduce its app feature enabling Australians to buy stocks for as little as $1 in the US market.

To promote this service and increase adoption, we developed the creative concept "Grab a Piece of the USA." The campaign utilised Xinja's character, showcasing it "stealing" iconic US landmarks and symbolic items.

Through animated social and digital assets, the campaign highlighted the simplicity and accessibility of Australians being able to invest in their favourite US company stocks via Xinja's Dabble service. Visuals and messaging were tailored to resonate using pop-culture references, emphasising the ease of accessing the US market through Xinja's app.

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