Can*t Free Banking

Australians are increasingly frustrated with repetitive financial "no" responses and navigating through bureaucratic red tape and inflexible policies.

As a pre-launch idea to bring Xinja Bank into the Australian market, we developed the "Can*t Free Banking" campaign, humorously addressing the frustrations Australians face with their current banks while presenting Xinja as a refreshing alternative, targeting millennials and anyone dissatisfied with their current bank.

The campaign utilised attention-grabbing, bite-sized content on TikTok, Facebook, Instagram, and other digital media platforms, creatively highlighting relatable and humorous scenarios that capture the frustrations of banking experiences.
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The success of the campaign was highlighted by the Xinja Bank app skyrocketing to the top 5 spot in Australia for finance apps. Additionally, the campaign generated media coverage across free-to-air TV and numerous publications, leading to Xinja becoming Australia’s fastest-growing neobank.

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