Barista Touch

With an intuitive touch screen display, built-in grinder and automatic milk texturing, the Barista Touch  allows you to create café quality coffee at home with ease, all within a compact footprint.

To introduce the Barista Touch on a global scale, we crafted the creative platform "The Touch of a Barista at Home." This platform focused on drawing parallels between the intricate process a barista undertakes to create coffee in a cafe and the simplified experience of making coffee at home using the Barista Touch. We emphasised that with just a few simple steps, anyone can produce coffee of comparable quality to that found in a cafe. The creative pieces within this platform showcased the seamless transition from barista-level expertise to at-home convenience with the Barista Touch. Our content assets demonstrated how effortless it is to achieve barista-quality coffee using the intuitive touch screen display, built-in grinder, and automatic milk texturing feature of the Barista Touch—all within a compact footprint.

By highlighting the ease and excellence of creating cafe-quality coffee at home, we aimed to resonate with coffee enthusiasts worldwide, positioning the Barista Touch as the ultimate solution for enjoying premium coffee experiences in the comfort of one's own home.

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